Sales Process and Buyer 2.0

Recorded Webcast, Hosted by Keith Eades and Jurgen Heyman of SPI

Today’s B2B buyers are connected, impatient, self-sufficient, elusive, impulsive, and highly informed. The abundance of information available to buyers can put even the best sales professionals on the defensive – in a position of reacting and competing on price. The new breed of informed buyers requires re-thinking both sales process and sales methodologies. Is you sales organization confronting this new reality and making the necessary changes?

Is YOUR Sales Organization Ready for Buyer 2.0?

The ability to position and sell value effectively – with agility - is more critical now than ever.  “Socially and situationally fluent” sales professionals that can adeptly validate or challenge a customer’s vision of a solution will have a distinct edge. Our complimentary, two-part white paper entitled “Buyer 2.0 and Solution Selling”, explores new thinking for sales process, methodology, and training in the world of Buyer 2.0.  Part one of this two-part series "New Buyer Landscape" is available via the link below...

Learn more, download part one of the whitepaper >>>